The Top 5 Travel Destinations of 2023: The Best of the Best

TripAdvisor helps around 463 million travellers each month, so it’s safe to say they know what they’re talking about.  Recently, they published the 25 most popular destinations for 2023. It was tough, but we’ve wrangled them down to just 5 to compile the Journeys Made best of the best list for 2023. 


Dubai, United Arab Emirates

Dubai Fountain and Burj Khalifa

It’s no surprise that Dubai always features on ‘best destination’ lists. Dubai is a contemporary metropolis famous for its luxury shopping, ultramodern architecture and 5-star dining. This thriving city combines rich culture with modern adventure. You’ll find an endless list of things to do. Skydive over the famous Atlantis, The Palm, visit the famous Jumeirah Beach, or spend the day discovering the souks where you’ll find the best street food, textiles, and jewellery. The infamous Dubai landscape is waiting to be explored!

Top things to do in Dubai:

  1. Get the best view of the city from the top of the Burj Khalifa
  2. Take your adventure to the dunes with a 4x4 tour
  3. See a performance at the Dubai Opera


Rio de Janeiro, Brazil

Rio de Janeiro in Brazil famous steps

Rio de Janeiro is a city full of colourful and vibrant energy. The famous Copacabana and Ipanema beaches are just the beginning of what this city has to offer.  You’ll be charmed by the historical architecture and music bars or visit the waterfalls and hiking trails to discover more of Rio on foot. Take a trip down the ancient, cobbled streets of downtown Rio or time your visit during the famous annual carnival celebrations to fully immerse yourself in this extravaganza of dance, food, music, and culture.

Top things to do in Rio:

  1. Scale Sugar Loaf Mountain by cable car or on foot
  2. Walk to the largest Art Deco statue in the world, Christ the Redeemer
  3. Find peace at tranquillity at the Botanical Gardens


London, England 

Big Ben and Westminster Bridge in London, England, United Kingdom

There’s nowhere quite like London. No two days are the same when you visit this historic city. It’s one of the economic, transportation, and cultural centres of the world and there’s no doubt you’ll find something interesting around every corner. Tick famous landmarks off your bucket list and explore the fascinating food, activities, and historic sites as well as some of the best shopping in Europe.

Top things to do in London:

  1. Check out the quirky markets. Camden, Borough Market and Seven Dials are popular right now
  2. Brush up on your history and see the crown jewels at the Tower of London
  3. Have pre-theatre drinks at a rooftop bar before a West End Show

City breaks feature heavily on the TripAdvisor list for 2023. Remember each city you’ve visited with a token from our city collection.


Hurghada, Egypt

Hurghada Marina in Egypt

Hurghada, located along Egypt’s Red Sea Coast is a popular tourist destination that’s perfect for those who enjoy a relaxing beach holiday or those who want adventure. Hurghada has grown in popularity in recent years breathing new life into the beach resort town. The stunning coral reefs attract divers from all over the world as it’s renowned for scuba diving with some of the top diving and snorkelling locations just offshore. You’ll find modern restaurants and bars in the Sekalla district with more traditional shops and cafes in the old town.

Top things to do in Hurghada:

  1. Explore El Dahar's old quarter on foot or take a taxi
  2. Windsurf on the azure waters
  3. Get close to the underwater wonders of the Red Sea at the Marine Museum and Aquarium


Madrid, Spain

Madrid Cathedral in Spain

Madrid is one of the most exciting destinations in Europe. Madrid has a fairy tale feel thanks to the castle-like building and stunning architecture throughout the city. Madrid may be landlocked, but stunning beaches are only a couple of hours away. Eat as much paella and tapas as you like while sipping wine and people-watching in this vibrant capital city. Take in the art scene at one of the city’s many art museums or shop on the expensive boulevards where you’ll find luxury stores and Michelin-star restaurants to explore.

Top things to do in Madrid:

  1. Visit the world-famous Prado Museum
  2. Take in the natural beauty of UNESCO listed site El Retiro Park
  3. Sip sangria at an authentic flamenco show


How many of these are on your travel bucket list? Perhaps you’re lucky enough to have visited these amazing destinations already on your travels. Here’s to amazing adventures in 2023!

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