Journeys Made celebrates Theo Paphitis' Small Business Sunday win

We are thrilled to announce that Journeys Made has been recognised as a Small Business Sunday (#SBS) winner by the renowned retail entrepreneur, Theo Paphitis! 

About Journeys Made

Founded in January 2021 by Jade Scammells, Journeys Made was born from a passion for travel and a love for crafting. After the pandemic forced the closure of her travel agency, Jade channelled her creativity into making leather travel keychains and engraved tokens, capturing memories from the 21 destinations she had visited. Since then, Journeys Made has blossomed, helping thousands of customers commemorate their travel experiences with beautiful, personalised travel keyrings.

The #SBS Recognition

Theo Paphitis, well-known for his role on the BBC's Dragon's Den, launched the Small Business Sunday initiative in 2010 to support small businesses across the UK. Each week, six businesses are chosen to receive a coveted retweet or repost from Theo to his vast social media following of over half a million, providing invaluable exposure and support. The initiative now boasts over 3,500 winners, all part of a vibrant and supportive community.

Jade's Reaction

“I couldn’t believe it when I saw that Journeys Made had won Small Business Sunday. It is great to have the support from Theo and the SBS team because it is tough trying to get more eyes on the business without spending a small fortune. Theo has recognised my hard work and helped spread the word about my small business to his following. I feel very lucky to have won this award and be part of this exclusive network of small businesses,” Jade said.

The Tweet

As part of the ‘Small Business Sunday’ challenge, Jade tweeted Theo with a heartfelt explanation of her business, stating:

“I'm Jade and I founded Journeys Made in 2021. We are a handmade gift business specialising in unique travel keepsakes. What I love most about making our products is that they allow you to reminisce on your adventures, spark conversations and inspire others.”

The Impact of #SBS

Winning the #SBS award means more than just a retweet. It opens doors to a supportive network of fellow small business owners and provides opportunities to attend annual networking events, gain increased online visibility, and access valuable resources. This recognition is a testament to the love and care that goes into every Journeys Made product.

A Quote from Theo Paphitis

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK.  My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Journeys Made every success.”

Our Mission and Values

At Journeys Made, we believe in the power of memories and the joy of travel. Our mission is to help people capture and cherish their adventures through beautifully crafted, personalised travel keyrings. We are committed to our core values of inspiration, wanderlust, personalisation, and community. Each keychain and token we create is a celebration of life's journeys and the stories that connect us all.

Join Us on This Journey

We are excited about the future and the continued growth of Journeys Made. Winning the #SBS award is a stepping stone to even greater things. We invite you to join us on this journey, whether by exploring our collection of travel keyrings, buying a travel gift for a loved one, or sharing your own travel stories with us. Together, let's inspire more people to cherish their travel memories.

Thank you for your support, and a special thank you to Theo Paphitis and the Small Business Sunday team for this incredible honour. Here's to many more adventures and cherished memories!

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Collect & cherish your travels

Our Journeys Made leather travel keyrings are the perfect way to keep all your travel memories together. Collect a token for each destination you've been to and you've got an ever-lasting reminder of all the adventures and memories you've made along the way.

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